With the massive sale of tablet devices over the past Christmas season, and since then, mobile search engine marketing is set to continue its rise in 2012 and 2013. Any serious effort to market online will have to take into account the fact that many users are doing their searching via their mobile devices. Marketers will have to optimize for both mobile devices and computers. This is important because the keywords used will have to be different. The present trend is that phones are getting smarter and tablets are getting cheaper and more common. People simply do not search in the same way on their phones that they do with their computers.
Google’s universal adoption of voice search, which was originally only for mobile devices, is evidence of the face the fact the web of tomorrow will likely be as much about mobile devices as it is about the PC, if not more. Beyond that, there are other trends in mobile SEO to look out for, including the following.
1. QR Codes
The potential of these bar codes is finally being realized as they are starting to show up everywhere. They are not exactly new, but in many instances marketers have simply had no idea how best to use them. They have been underutilized and largely ignored by the public. However, the smart phone revolution appears to be taking QR codes with it and they are starting to pop up everywhere, from magazine covers to billboards.
2. Optimizing Content for Mobile Devices
Optimizing content here means not only using specific keywords for mobile users in general, but optimizing content for each device type as well. Marketers will have to design content and differentiate between the types of devices that are being used. Developing content specifically to be viewed on a mobile phone will not work every time for people surfing to a site on their Kindle Fire. Similarly, someone searching on the go with their Android or WP7 phone will not be searching for the same type of content as someone on a desktop. This fragmentation of the market appears to be the next step in the evolution of the Internet.
3. SMS marketing
If used improperly, the world may be seeing the birth of the most obnoxious form of spam invented since the start of the Internet. If properly used, however, SMS marketing has the potential to target the right people like nothing before it. The fact is that marketing by email is largely a wasted effort these days. Most people ignore the vast majority of what shows up in their inbox from people they know, let alone something that is clearly trying to sell them something. Text messages, on the other hand, get read. The SMS ringtone or vibration instantly gets attention. The first and most important step is to get the potential customer to pay attention and this type of marketing has that down automatically. The big challenge is to hold on to that attention.
4. Google Knows its Users
Really, really well, in fact. With Android on some of the more popular mobile devices, Gmail, and continued search engine dominance, they probably know more about most people than their significant others or best friends. One big trend for the next few months is that search engine results may become even more personal, and much better targeted than ever.
source:tech nd project